SOME TV PEANUT BUTTER ADS FROM YOUTUBE...
3) Classic early 1960's Peter Pan commercial: Jar falls apart while game show host Art James does ad live on the air
AUDIO ONLY: Singing Commercial for Sorrells Pickard Peanut Butter (see Chapter 16) . After clicking on this link, click on the arrow in the upper-left corner for the jingle to play. (900.7KB)
Creamy & Crunchy Archives
BLOG (AND WEBSITE-) ROLL
Jim Murray biography
Ted Geltner has written the first biography of iconic Los Angeles Times sports writer Jim Murray. I remember reading his memorable and well-written columns in the lounge of my college dorm in the early '70's.
Regine Zamor's Blog. Regine has produced the documentary "Bagay Dwol" about the lives of Haitians in the wake of the devastating January 2010 earthquake there. Haitians have their own rich tradition of peanut-butter making.
The Food Museum, cybernetically based in Albuquerque, New Mexico, is a cool operation, run by Meredith and Tom Hughes, that all foodies should know about.
Diane Brody's "Recipephany: Recipes That Shake Up Our Lives" is a thoughtful, amusing look at different recipes and their cultural contexts.
Author and peanut butter lover David Drum has published "Introducing the Richest Family in America," a comic send-up of America's misguided trade policies, greedy plutocrats and self-indulgent pig farmers, among other things.
The Creamy and Crunchy Blog
August 6, 2012
With November 27, publication date, not really that far off, I'm working on making the website pub-date ready. This week, that's meant adding a media page, which provides information to denizens of the media who might like to write or broadcast about my peanut butter magnum opus, and an events page, which lets members of the public know where and when I'll be hawking the book in public.
Although a few appearances will probably be added, you'll notice that (more…)
July 23, 2012
On a recently concluded trip to New York and Washington D.C., I did some book-related business.
In New York, I visited Columbia University Press. Nothing says "published author" quite like having a publisher to visit. The office is in a great location, between Central Park and Lincoln Center.
Senior manuscript editor Irene Pavitt was my gracious hostess, introducing me to Managing Editor Anne McCoy; Designer Lisa Hamm (who did the great cover); Art Director Julia Kushnirsky; Techie Par Excellence Greg Lara; Lowell Frye, the (co-) master of the Tweets; my editor, Jennifer Crewe; and her assistant, Kathryn Schell -- see, it's all positive, Kathryn :)
I also got to spend some time with (more…)
July 7, 2012
In order to give "Creamy and Crunchy" its place in the sun, I've hired publicist Carol Eisner (following hard-fought negotiations over arugula at Trattoria Farfalla) to help promote it. Carol is a talented and experienced publicist who has worked at KCET (which was the public television station in Los Angeles) and Paramount; she's now independent.
Among the books she's promoted are (more…)
June 13, 2012
The Peanut Butter Express is heading for the publication station. Although Thanksgiving will come and go before the book is out, there are several developments to report:
* We've gotten another blurb, from Aaron Bobrow-Strain, author of "White Bread: A Social History of the Store-Bought Loaf." He said (and I quote): (more…)
May 25, 2012
Publication is still six months off, but things are percolating on a variety of fronts:
* The manuscript has just gone to the indexer, Ruth Elwell, who has worked for Farrar, Straus, Giroux. That's as good as commercial American publishing gets.
* I've just received the galley proofs (the next-to-last stage of the book before actual bookdom). My mission is to look for typos and do any last-minute fiddling with the manuscript that I can get away with.
* The publisher has tweaked the cover art. I didn't react well to it initially, but (more…)
April 20, 2012
Copy editing is a necessary if not always enjoyable part of writing a book.
The copy editor puts the book in house style (which at Columbia University Press is the University of Chicago Manual of Style), tightens the manuscript up, and looks at the manuscript as a civilian rather than an adept, and can thus get the author to explain things he might have unjustifiably assumed readers already knew.
Sometimes, though, (more…)
March 22, 2012
I just got the cover art from my editor Jennifer Crewe in the e-mail today, and I think it perfectly captures the spirit of the book. I particularly like the few globs of peanut butter falling away from the bite area: this is a realistic half-peanut butter sandwich, not an idealized one. It's another milestone on the road to publication.
February 18, 2012
I was interviewed last week by Dick Anderson, editor of the Occidental College alumni magazine, about the book (I've got an A.B. in English Lit., class of '74). It was the first interview I've done for "Creamy and Crunchy," which will be in bookstores in October. The article will appear in December, and with luck, will help sales (plus give me a chance to show off in front of my classmates).
All sorts of famous and important people have attended Occidental (including (more…)
January 27, 2012
Columbia University Press tells me "Creamy and Crunchy" will be published in October. The journey I began in early 2006 will culminate in your neighborhood bookstore just in time for Halloween (let's hope it turns out to be a treat and not a trick).
In publishing, there are two seasons: fall and spring, and "Creamy and Crunchy" is going to be a fall book. In effect, it will also be a Christmas/Hanukah/Kwanzaa book. As such, I'm counting on each of you to buy a few bazillion copies (okay, just one, but tell your friends).
It's a great relief to have the finish line in sight. Despite what I said in my last blog post, we haven't begun the copy editing yet because of... (more…)
January 6, 2012
By the end of January, Columbia University Press will assign a copy editor to go over the manuscript of "Creamy and Crunchy" and give it a final polish before it goes out to meet an unsuspecting public (which won't be until the fall, but why wait until the last minute?).
Let's hope I get a good copy editor. On my first book, I drew the unemployed novelist husband of my editor, and things got rough. Columbia doesn't seem to be big on nepotism, so I'm looking forward to a positive experience. Just to be on the safe side, though, wish me luck.